Nowadays, marketing of products have been done through diverse range of sources. These days, while promoting a product, companies highlight that their articles are new in certain manner. There are myriad reasons behind this notion which will be discussed in the subsequent paragraphs along with my perspective on whether it is a positive or negative development.
Commencing with the multifarious intellects behind this trend. First and foremost, it is strategy of corporate establishments to entice new buyers. People get attracted after watching the advertisement and they intend to try the new variant. Thus, it broadens the product consumer base as well as boost a company’s revenue. Moreover, it helps an organisation to stay on top of the competition. Diverse product range results in finding all desired items under one brand’s roof. Hence, it reduces the chances of shopper moving to another brand and ameliorate customer loyalty in the firm.
Considering this, it is a positive development. Primarily, buyers demand keep on changing over time. Product assortment lead to every person finding options as per their needs. Hence, it gives the freedom to every human being to make a smart purchase. Apart from this, establishments have to research for things in vogue to broaden their product categories. For this purpose, enterprises hire analysts who explore the market and observe the growing needs. Therefore, it leads to reducing unemployment rate and uplifting economy of a country.
To recapitulate, novelty is the necessity of every business, so they can survive in this competitive era. Hence, it is responsibility of general public to analyse things on various grounds while looking at available alternatives so they can make a wise move towards sustainable living.